Four AI employees run my content: a writer, an editor, a social media manager and a setter. My whole job is to pick the topic, hit record and approve.
The team
Each one has one job and hands its work to the next.
| Employee | Its job |
|---|---|
| 1. Writer | Finds the topics, fact-checks every claim, writes the script |
| 2. Editor | Cuts the recording, adds the graphics, sound effects and music |
| 3. Social media manager | Writes the captions and schedules every post on five platforms |
| 4. Setter | Answers the DMs, asks the qualifying questions, sends me the serious leads |
The first three stop for my approval before handing on. Nothing posts without my yes.
📋 Paste this into your AI
Copy this into ChatGPT or Claude and fill in the two brackets. It takes a minute.
I run [type of business — e.g. a med spa]. The content work that eats my week is [the tasks — e.g. ideas, editing, posting, answering DMs]. Plan my AI content team:
The AI employees I need, four at most, one job each, in the order the work flows from idea to lead.
For each one, the instructions I’d hand a new hire on day one: the steps, my tone, what it never does, and what it hands to the next one.
The one point in each job where it stops for my approval.
What stays my job every week.
Keep it plain and specific to my line of work. Then ask me the three things you’d need to know to make it fit my business exactly.
What comes back is your team, each employee’s training manual, and the points where you stay in charge.
What mine run on
- Writer: Claude, working from files that hold who I’m talking to, my voice and my offer.
- Editor: Claude Code with HyperFrames, HeyGen’s open-source tool that turns HTML into video. A transcript with a timestamp on every word tells it where to cut.
- Social media manager: Claude Code with Zernio, which schedules to Instagram, TikTok, YouTube, Facebook and Threads.
- Setter: Claude, replying through ManyChat on Instagram and GoHighLevel on Facebook.
Each one’s instructions live in a plain text file. When I correct one, the fix goes into its file, so the same mistake doesn’t come back.
The three traps
- Hire one at a time. I set mine up one after another, not all at once. Start with the job that eats the most of your week, and get it right before the next.
- Keep the approvals. A post can’t be taken back. Anything that goes public waits for your yes.
- Checked, not guessed. My writer checks every claim against a source before it goes in a script. A claim with no source doesn’t get said.
Start this week
- Pick the job. The content task that ate the most of your week.
- Paste the prompt. Get your team, their instructions and your approval points.
- Set up the first one. Make it a project in ChatGPT or Claude (here’s how), paste its instructions and hand it this week’s work.