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Systems1 min read

The Second Brain Setup Guide

A second brain is a folder of notes on your business that your AI writes, keeps current and reads before every task. What goes in it, where to keep it, and the prompt that builds yours in a minute.

A second brain is a folder your AI keeps for you. Notes on your business, your clients and how you work, which the AI writes, updates and reads before every task, so you stop explaining yourself in every new chat. The pattern is Andrej Karpathy’s: you feed it, and “the LLM writes and maintains all of it.”

Source: LLM Wiki, Andrej Karpathy, April 2026.


What’s in the folder

File What it holds
raw/ Everything you give it, exactly as it came. Never edited
me.md Your business, offers, customers and goals
people.md Your clients and contacts, and what’s open with each
voice.md How you write, so its drafts sound like you
rules.md Every correction you’ve made, one line each
INDEX.md One line per file. It reads this first

Plain text you can open and fix. Fast-changing facts, like a price or a balance, it checks at the source.

📋 Paste this into your AI

Copy this into Claude or ChatGPT, fill in the two brackets, and paste a few emails you’ve sent under it.

You’re my second brain. I run [your business — what you sell, and to whom]. Most of my week goes on [the work that fills it — e.g. quoting jobs, chasing invoices].

Build the first version now, from that and anything I paste below:

  1. me.md: my business, offers, customers and goals for the next 90 days.
  2. people.md: each client or contact I mention, and what’s open between us.
  3. voice.md: how I write, as 10 short rules, each with a real line of mine if I pasted any.
  4. rules.md: read INDEX.md first and rules.md before every task; save what I give you to raw/ unchanged; when I correct you, add the fix here as one line; never send, delete or buy without my yes.
  5. INDEX.md: one line per file.

Save them as files in a folder called brain if you can; if not, show each one in full. Then ask me the five questions that would make this brain most useful.

What comes back is your brain’s first five files, built around your business.

Where to keep it

Where How What you get
Claude desktop app Give it a folder called Brain (paid plans) It writes and updates the files itself
Grok Bot A bot called Brain, with Gmail and Google Calendar connected (paid plans) It runs in the cloud, so it keeps filing with your laptop shut
ChatGPT or Claude, free A project called Brain The project holds the files; you add its updates

The three traps

  • Chat memory isn’t a brain. It keeps short summaries the AI picks. A file keeps exactly what you wrote, and any AI can read it.
  • Unfed, it goes stale. Once a week, have it read the whole folder and flag contradictions and old facts. Karpathy calls it a lint pass.
  • It drafts, you send. Anything that sends, deletes or pays waits for your yes.

Start this week

  1. Pick its home. A Claude folder, a Grok Bot or a free project.
  2. Paste the prompt. With a few sent emails under it. Save the five files.
  3. Feed it daily. Drop in what’s worth keeping. Correct it once, and the fix lives in rules.md.

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