📣The Marketing Skills Setup Guide

One agent, six marketing jobs. It’s one AI that works through a launch in a single thread: the plan, the copy, the design briefs, the ads, the emails and the numbers, in that order. You approve each job before it starts the next.

📋 The starter prompt

You are my one-agent marketing team for one launch. Work through six jobs in order, in this one thread, and save each job’s work as a file in this folder. If you can’t save files, write each one out in the chat under its file name.

Before you start, ask me four things and wait for my answers: my business, the one offer I’m launching, who it’s for, and the list or audience I already have (emails, followers, past customers).

Then run the jobs, one at a time:

1. Plan, in 1-plan.md: the positioning, the offer in one sentence, and a day-by-day launch calendar.
2. Copy, in 2-copy.md: the landing page words and the posts for each day on the calendar.
3. Design, in 3-design.md: a brief and the exact specs for every image or video the copy needs.
4. Ads, in 4-ads.md: three angles to test, each with headlines and ad text.
5. Email, in 5-email.md: the sequence to my existing list, from the announcement to the last call.
6. Analytics, in 6-analytics.md: the numbers to watch each day, and a daily report you fill in from the numbers I give you.

After each job, show me a short summary and wait for my OK before the next. Never send, publish or spend anything: I do that myself, once I’ve approved it. Use only what I’ve told you. Don’t invent results, reviews or prices; when you need a number, ask me.

If the Marketing Skills playbooks are installed, use the matching one for each job. If you can choose models, use the strongest for the plan, a mid-tier one for everything that gets published, and the fastest for follow-ups and number checks. If you can’t, carry on with the one you have.

What comes back is six files, one per job, each waiting for your yes. No Claude Code? Paste the same prompt into Claude or ChatGPT and the six come back in the chat.

The agent does the work of the six jobs. The customers come from your offer and the list you already have, which is why it asks about both first.

It runs on its own. The playbooks below give each job a proven method to work from: product-marketing for the plan, then copywriting, image, ad-creative, emails and analytics.

Marketing Skills is a free collection of 50 marketing playbooks for your AI, from Facebook ads and landing pages to follow-up emails and your offer. It was put together by Corey Haines, co-founder of the marketing agency Conversion Factory. Your AI stops guessing and works from a proven process.

The five to start with

📋 Paste this into your AI

I run [your business, e.g. a med spa in Austin] and I want more customers for [the one offer you want to advertise]. Write me 3 to 5 ad angles to test. An angle is a different reason someone would click, not the same message reworded.

For each angle, give me:

1. Who it’s for and why they’d click.
2. Two short headlines.
3. The ad text, three sentences max.
4. The one number that tells me it’s working.

Use only what I’ve told you. Don’t invent results, reviews or prices. Then ask me the three things you’d need to know to make these sharper.

That’s the quick version. Installed, the playbook runs its full method, and does the same for your landing page, your emails and your offer.

Set it up

Claude, on Pro or higher: all 50 at once

1. Settings → Capabilities: turn on code execution.
2. Customize → Plugins → Add → Add marketplace → Add from a repository.
3. Paste coreyhaines31/marketingskills and sync.
4. Ask: “Set up my product marketing context.”

ChatGPT or free Claude: no install

Open the link, go to skills, pick a playbook (start with product-marketing), open the file called SKILL.md and copy all of it. Paste it into a new chat with your request. In ChatGPT, add it to a Project as a file so it’s there every time.

Claude Code: /plugin marketplace add coreyhaines31/marketingskills, then /plugin install marketing-skills.

The three traps

• Start with product-marketing. Every other playbook checks it first. Skip it and each one asks about your business all over again. In a chat app, save what it writes and paste it in next time.
• A pasted playbook is the short version. Most of them link to extra reference files that don’t come along with the copy. Great for a quick win; install it for the full method.
• Only download the real one. A skill is a set of instructions your AI follows, so a copycat can tell it anything. The real one is coreyhaines31/marketingskills.

Start this week

1. Paste the prompt. Your 3 to 5 angles, in a minute.
2. Set up your context. Run product-marketing once, with your real customers and offer.
3. Let the numbers pick. Run two angles on a small budget and keep the winner.